They both launched the deal at a press conference held at The Leonardo hotel in Sandton, Johannesburg on 8 June.
Drip Footwear CEO while speaking at the conference noted that the partnership is beyond music and sneakers for it is a showcase of black excellence through power of collaboration.
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He wanted a way to package his fame in a product he could sell to fans so they could get a taste of what it’s like to walk in ‘Cassper Nyovest’s shoes’.
Together the two introduced the world to the ‘Root Of Fame 990’. An original sneaker they designed together.